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Program Details. The Strategic Elements of Product Development 2. The New Products Process 3. Concept Evaluation and Testing 8. The Full Screen 9. Sales Forecasting and Financial Analysis Design We like to take plenty of time to make sure the student understands where this course comes from, because it necessarily is unlike other courses in the department where taught. Furthermore, almost all offerings are rather innovative new products instructors like to do product innovation too!
The introductory chapter is where most instructors like to point out their individual slants and interests--e. Managers are usually under great time pressure when working on new products, so they have to go ahead when they would rather test some more, and yet they have to stop to test thor- oughly on those things that really matter.
Learning how to tell which is which is a key aspect of this course. Yet this field is fun too, lots of fun. Interesting people work in it, partly because they are confident enough to believe in their ideas when others laugh at them and partly because they live a very risky life and know it.
Most new products people are essentially creative, creative in their management styles, in their life styles, and in their attitudes. It is not a dull field. Chapter 1 introduces the students to the strategic elements of new product development. First and foremost among these is the new products process, introduced in Chapter 1, and further extended in Chapter 2.
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