But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes.
If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet.
Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location.
This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year.
Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share. Mobile apps are part of our daily lives.
Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward. This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code.
What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month. Global Downloads People all over the world are using smartphones and tablets. Free vs. In the third quarter of , users downloaded However, the Apple app store dominates the market in terms of app revenues, accumulating By , mobile apps are projected to generate over billion U.
User engagement and retention rates worldwide With the global number of mobile phone users growing steadily, the number of app downloads is also projected to increase. As of the first quarter of , there are close to 3. Retention rates, however, have not seen a corresponding upward trend. The global app retention rate at 30 days from install stood at 6.
However, if considering the global increase in app usage caused by the outbreak of COVID in , the decrease in app retention rates are a proportionate occurrence to the surge of app downloads during the lockdown months. Social and communication apps In the first half of , social media apps recorded a small decline in time spent by users compared to Trends for social media apps and mobile-first social platforms in saw users engage with video social media platforms and video social content, with TikTok being one of the most downloaded social apps by iPhone and Android users alike.
While social media apps will try to emphasize their social side, chances are that messaging and communication apps will become increasingly more used even in professional and business contexts. According to a survey of global smartphone users, as of the beginning of e-mails were still the preferred messaging media for business communication, but 25 percent of respondents indicated preferring WhatsApp even in professional contexts.
Mansoor Iqbal Updated: November 10, Tweet Share Learn more. App downloads. Between January 1, , and October 31, , AppTweak found that the average conversion rate across categories in the US was Conversion rates and install rates vary widely between the different categories.
These insights are valuable in helping you choose the most relevant category that has the maximum potential to drive downloads to your app. Optimize your app product page to boost your conversion rate. Note: The App Unit is the number of first-time app purchases made on the app store including both paid and free apps.
That is, you have the best-performing mobile icons , app store screenshots , description , video preview , and other elements of the page.
When visitors come to your app page, you will convert and conquer. And learn insights into mobile app analytics as well. In we conducted over experiments across multiple app categories. The median mobile app conversion rates we give you as industry benchmarks are based on the data from Games, Entertainment, Social Networking, Education, Health and Fitness, Travel, and Music categories. These categories were most represented in our experiments, so the sample size could provide statistically significant data on mobile app analytics.
For the accuracy of mobile app analytics benchmarks, we share in this post, we excluded dropped visits from the data. Smartphone game apps are growing at explosive rates, eating up a huge chunk of the time people spend on public transportation, in lines and airports, and virtually anywhere — despite being a major battery hog.
With so many choices available to provide immediate gratification to a smartphone user, apps in Games category show the lowest conversion rate, with the median conversion of 4. Well, people like different games. Also, the difference between a high-performing and a low-performing app store design can be very drastic, and it pays off to focus on optimizing app store conversion to save big on your ad campaigns.
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